MY NEW BOOK IS HERE!

Successful new business for advertising agencies

Mandatory reading for agencies and lone fighters - for anyone making a living in the communications industry. New business expert Heiko Burrack sheds light on the scene with his new book, lifting the veil of "new business".

What is the truth behind "cost cruncher" procurement? Which factors are crucial in budget allocation? The author delves into the most frequent errors involved in account acquisition and provides deep insights into previously sealed areas. From positioning through contacting to the final pitch presentation, this book illustrates a fresh approach to "new business".

COMMENTS ON THE BOOK

"Burrack takes a close look and draws up a nuanced picture of the relevant factors and approaches to success in client acquisition - with detailed research and a clear view on the changing perspectives of agency sales."

Andreas's Altmann, Global Category Manager Marketing - Deutsche Bank AG

"New business is the engine of an agency. A half- dozen principles and rules ultimately decide who is successful or unsuccessful. It's a wonder that Heiko Burrack's book is the first to map out new business strategies."

Lothar Leonhard, Chairman - Ogilvy & Mather Frankfurt

"The Burrack we know and love, handy, understandable, practical, intelligent and above all, topical. This is something that agencies and customers have lacked for so long: an overview on the topic of new business, described with consummate ease. And completely unpretentiously."

Professor George-Christof Bertsch - Offenbach Academy of Art and Design

"This book builds a stable bridge over the 'rift' between procurement and agency."

Stefan Jeltsch, Central Procurement/Director of Marketing Services - Theo Müller Group

"I hope that many agencies take the valuable tips to heart and use them!"

Tatjana Elssenwenger, Procurement Germany - HypoVereinsbank