FROM PITCH TO AWARD
Short description
What do terms such as dialogue communication and equivalent billings really mean? For many, this is the world of advertising specialists - as obscure as it is fascinating. Ralf Nöcker and Heiko Burrack hope to shed light onto the darkness.
To this end, they not only take advan- tage of their longstanding experience as commentators and active participants in industry happenings. They also allow numerous well-known specialists to have their say.
Yet the book is not only directed at career beginners hoping to gain an overview on the industry, professional profiles and fields of activity. From Pitch to Award also enables corporate marketing executives to learn more about the characteristics of their most important suppliers. In general, the book is geared towards anyone interested in the field of advertising and how it is made.
The text is peppered with anecdotes, so that along with sound knowledge, enjoyment never comes up short.
Follow this link to the homepage of the book(in german): From Pitch to Award.
About the author
Heiko Burrack, MBA, has been advising agencies and advertising companies for several years on strategic and operative questions related to the successful acquisition of new customers. He previously worked as a key account manager in renowned advertising agencies for national and international clients.
As a business editor of the Frankfurter Allgemeine Zeitung, Dr. Ralf Nöcker reported for more than seven years on topics covering the advertising industry, among others, and has worked since July 2007 in the corporate communications division of Kienbaum Management Consultants.
Rezensionen und Veranstaltungen:
Rezensionen aus Werbeblogger.de
Rezensionen aus dem österreichischen Wirtschaftsblatt
Berufsbilder, die aus dem Buch "Vom Pitch zum Award" entnommen wurden
in German