Books

My new book

The advertising prophets and their booming speakers:

Just ten years ago, the topic of successful advertising was treated as a short story. For agencies, it was enough to maintain an aura of creativity and ingenuity to ensure that life was good. Bur  read more

Succesful New Business
for Ad Agency

Successful new business relies less on creativity than on services that need to be sold.

With practical tips and helpful checklists, the reader learns to see through the eyes of his clients. After all, those who want to win pitches also need to understand their potential clients' procurement process. Read more...

From Pitch to Award

What does the art director of an advertising agency actually do? What is the day of an account executive or contact man like? Which production steps are necessary before a TV ad is aired? Read more...