+49 (0)761 48980735 heiko@burrack.de
heiko-burrack

Who I work for

I help agencies and companies that have their main focus in marketing.

My basic offer:

I see to it that mostly cause a personal discussion agencies with decision-makers of potential new customers, win the company as a customer and tie this in.

What distinguishes me:

I have a 99 percent agency past. I make all calls myself.

What I offer specifically:

In strategic New Business focus on issues of positioning, the target audience and their response in focus. In terms of operating part of the agreement good, personal interview dates is the focus.

My reward:

The strategic issues, I expect off an hourly rate. In operational tasks to my fee results of a fixed amount and a performance-related bonus.

What distinguishes me:

I can only New Business. As an author of various books and a study leader I worry constantly for aktulles knowledge.
40 marketing and communication managers of all company sizes and industries told me what do agencies in New Busines well and where they can improve. Take advantage of this knowledge.
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Here helps Burrack NB-Advice

acquisition approaches

telephone conversations

scheduled meetings

Cappucinos

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Matching. Decisions makers in dialog

How do marketing decision-makers judge the new business of communication agencies?  How do agency target groups evaluate the agency’s way of doing business, of acquiring new clients?  Discover practices having proved effective, read about further improvements to be made.  Which advice do agency managers give to marketers looking for a new service provider?  Where do they see typical errors and how can these be avoided? read more

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The advertising prophets and their booming speakers

Just ten years ago, the topic of successful advertising was treated as a short story. For agencies, it was enough to maintain an aura of creativity and ingenuity to ensure that life was good. But that’s all in the past now. New trends such as social media and mobile marketing are making the agencies scramble, and customers are critically scrutinizing the fees for agency services. read more

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From Pitch to Award

What does the art director of an advertising agency actually do? What is the day of an account executive or contact man like? Which production steps are necessary before a TV ad is aired? read more

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No Business without New Business: So vereinbaren Agenturen heute Termine

You are responsible for new business in your agency, it is your job to convince the heads of marketing of potential clients to chat with you for an hour so you can present your ideas. But how can you do that? Certainly not by promising an interesting presentation. read more

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Succesful New Business for Ad Agency

Successful new business relies less on creativity than on services that need to be sold. read more

No Business without New Business englisch No Business without New Business – How agencies make appointments today If you are responsible for new business in your agency, it is your job to convince the heads of marketing of potential clients to chat with you for an hour so you can present your ideas. But how can you do that? Certainly not by promising an interesting presentation. read more