+49 (0)761 48980735 heiko@burrack.de

Publications

Matching. Decision Makers in Dialog

How do marketing decision-makers judge the new business of communication agencies?  How do agency target groups evaluate the agency’s way of doing business, of acquiring new clients?read more

No Business without New Business: So vereinbaren Agenturen heute Termine (German Edition)

If you are responsible for new business in your agency, it is your job to convince the heads of marketing of potential clients to chat with you for an hour so you can present your ideas. But how can you do that? Certainly not by promising an interesting presentation. read more

The advertising prophets and their booming speakers:

Just ten years ago, the topic of successful advertising was treated as a short

story. For agencies, it was enough to maintain an aura of creativity and ingenuity to ensure that life was good. read more

Succesful New Business for Ad Agency

Successful new business relies less on creativity than on services that need to be sold.

With practical tips and helpful checklists, the reader learns to see through the eyes of his clients. After all, those who want to win pitches also need to understand their potential clients’ procurement process

read more

From Pitch to Award

What does the art director of an advertising agency actually do? What is the day of an account executive or contact man like? Which production steps are necessary before a TV ad is aired?

read more

No Business without New Business: How Agencies Make Appointments Today (English Edition)

If you are responsible for new business in your agency, it is your job to convince the heads of marketing of potential clients to chat with you for an hour so you can present your ideas. But how can you do that? Certainly not by promising an interesting presentation. read more