New Business: Agencies in the balancing act between daily operations and acquiring new customers!
Only five percent of German advertising agencies see their order books filled sufficiently. 80 percent, however, keep their capacities have not fully utilized. This resulted in a study of Diplom-Kaufmann Heiko Burrack who advises agencies at strategic and operational NB issues for several years. 161 predominantly mid-sized traditional advertising agencies from the commercial urban centers of Frankfurt, Munich, Dusseldorf and Hamburg were interviewed by telephone about their experiences.
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