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No Business without New Business: How Agencies Make Appointments Today (Englische Ausgabe)

No Business without New Business englischShort description:

If you are responsible for new business in your agency, it is your job to convince the heads of marketing of potential clients to chat with you for an hour so you can present your ideas. But how can you do that? Certainly not by promising an interesting presentation. In order to distinguish yourself as an agency, you have to offer an additional benefit to potential clients. All too often, the feedback to certain communication channels of the company from the point of view of the agency is used for this. The method presented in this ebook transcends this by improving quantity and quality of these meetings efficiently with the client’s customer perspective.